The first phase of the Pullman Dubai Downtown Hotel refurbishmentl in Business Bay. The project saw a complete makeover of all guest rooms and suites. When fully completed, the 350-key hotel will be the first business hotel in the city to fully embrace the Memphis style concept.

How did we help?

The property is one of the key acquisitions of Twenty14 Holdings, an Abu Dhabi-based hospitality group. Previously, the hotel followed an oriental theme, so the client asked designers to come up with concepts that represent the new brand.

Additionally, the client wanted to disrupt what was considered to be an industry standard in a 5-star business hotel. This multi-phased hotel refurbishment includes a complete renovation of all guest rooms and suites as well as all all public areas and F&B venues. Together, we decided to look for inspiration in the Memphis Style. Like many creative movements, the Memphis movement was a reaction against the status quo. Its unusual aesthetic was inspired by geometric forms of Art Deco, colour palettes of Pop Art, and 1950s kitsch.